“Assume everything will make its way to the web eventually and that those in business should “Monitor ..[their] online reputation as often as your email”  (Beal)

Reputation is the most valuable asset that your business has; it takes years to build and is only ever one disgruntled employee, customer or malicious competitor away from being ruined.

What Is Online Reputation Management?

Past Successes:

• News of the World story appearing in search results for our client’s brand.
• Search suggestions presented when searching this client’s brand highlighted recent regulatory announcements.
• A disgruntled ex-employee of our client had been posting malicious comments online for several years.
• One dissatisfied customer in 1000’s created a hate-site dedicated to a Reputation 24/7 client’s business.

In this and many more examples Reputation Twenty Four Seven removed and displaced results. Unlike offline negative coverage such as a newspaper, the way in which the user is exposed to the online content has to be channelled through a search engine such as Google.

As the route to content can be identified in advance, using a combination of creative and technical skills the end result can be changed to suit the requirements of the client. When we refer to the end result, we may wish to promote some favourable content or remove and displace unfavourable content. To control an online reputation, we must concentrate entirely on search engines and the web pages which they present to a user.

How Can Reputation 24/7 Regain My Reputation ?

If we look at Google we see that for a search of Tiger Woods we are presented with 10 web sites and some recent news articles. The majority of Google users see the default 10 entries per page.

By bombarding search engines with as much positive, or even neutral information, such as player stats or biography information, a campaign would aim to optimise that content using SEO and secure a place on Google page 1. With only a limited number of places per page, content is dropped down over the page to page 2. Now imagine this with hundreds of websites and content created only for this clients campaign, we are pushing down and burying any items which do not positively represent our clients brand.

The techniques used in online reputation management are the technical skill of SEO- Search Engine Optimisation. It is the strategy of the campaign which is the “online reputation management”.

Every strategy is unique and we discuss all available options with our clients prior to initiation.

If you are concerned about the information online about you or your business, you may be interested in our overview of Online Reputation Management and how Reputation 24/7 can help you regain your reputation.

For further information please contact us using our enquiry form, or speak with one of our reputation management consultants on

0843 64 50 247.