Reputation Management

"Online reputation management, or ORM, is the practice of consistent research and analysis of one's personal or professional, business or industry reputation as represented by the content across all types of online media."

Online Reputation Management is achieved through internet monitoring technology which provides an early warning to businesses about references to them throughout the internet. By scanning the internet for target words or phrases, the name of the business, product brands and the name of key individuals; a report based on the positive or negative nature of how the business is perceived is returned to the user. These services allow organisations to become immediately aware of any negative reviews, blog or new stories. Whilst also notifying owners of Intellectual Copyright if a registered Trade Mark or copyrighted piece of work has been published to the internet, allowing the legal owners to challenge any possible copyright infringement.

Online Reputation Management uses the technical skills of search engine optimization (SEO) to displace negative references to a client from search engine results. Typically a successful Active strategy would be to have any inaccurate references removed through appeal and negotiations while simultaneously working to displace the negative references by increasing the rankings of positive results in Google, and Yahoo-Bing.

The negative entries are then removed where possible, or buried deep within the search engines results pages to minimise their exposure.