Reputation Management is clearly set to become a consideration for all businesses both on and offline in 2010. Not actually selling your product via the web makes no difference at all, you still have suppliers, and you still have customers, competitors and staff. Each and every one of them can change the future of your [...]

Alex Reid a Prize Tweet!: Katie Price’s Twitter Triangle Alex Reid, the husband of glamour model Katie Price (Jordan) surprised many when he was crowned King of The Tweets by Online Reputation Management firm Reputation 24/7. In a week long analysis of online traffic, Reputation 24/7 tracked the chatter of the British public monitoring for [...]

76.9% of Small Businesses In Favour of Reputation Monitoring In a survey conducted by Reputation 24/7, the Reputation Management and Reputation Monitoring company, over three quarters of those surveyed answer that  “ an automated alerting and monitoring solution” (Reputation Management) would be of benefit to their organisation. This comes at the start of a seismic [...]

Copyright infringement takes place if someone uses copies or distributes copyrighted material without the permission of the owner. This is a more common occurrence now due to the increased use of the internet, which enables software, music and other material to be downloaded, copied and distributed easily. It is estimated that online copyright infringement will [...]

Reputation Management is at its basic concept, the simple process of being aware and taking control of how you, your business or the brands and IPO you control are perceived. Increasingly it is predominantly the online outlets, websites, news stories and social media that present the most dangers.  A positive or negative story in the [...]

Definition of Reputation Management “Online reputation management, or ORM, is the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media.” The pervasive nature of the internet has resulted in an ever increasing number of consumers and retailers using [...]

Anecdotally Google would have users believe that “ Content is king…” This promotes the idea that it is the content of the site that is most important if you wish to obtain a favourable search listing result on the SERP.  Although it should be noted a site with good content, but poorly search engine optimised; [...]

Proving that online reputation management can affect any size of business, are the following famous examples of how a brand can be tarnished instantly by just one person: 4.1 United Airlines (USA) When Canadian musician Dave Carroll had his prized guitar damaged by the airlines baggage handlers he felt that United had not adequately dealt [...]

Sixty one percent of small businesses had increased fraud prevention measures in the previous two years. Around 20 percent of respondents had already fallen victim to internet fraud at least once. Use of the internet has increased the dangers of fraud, with scams and phishing becoming more common. Difficult economic times also lead to higher [...]

MySpace and Facebook collectively display over 300 million profiles of users. In addition to the two most dominant amongst consumers, LinkedIn has 47 million business members reaching the business to business market. The dangers of social media are the scale of damage they can create. A profile from any of the main social networks will [...]