Imagine a publication that has a readership of over 6,000,000,000 people.

Now imagine that anyone can publish articles in it, not just journalists who need to research and show a balanced argument.

Imagine that your staff, your ex-staff, a customer following a dispute, or even the Facebook or Twitter status of your management team are all published within it. You read this publication every day, your customers read it and so do your potential customers and employees. We all do, this publication is called INTERNET.

With One Trillion web pages being published and over 1 Billion Blogs and Social Media accounts allowing the ordinary individual to broadcast to the world; Reputation Management has become an essential service for every business.

Irrespective of if a business actually transacts business online; every business needs to be aware of how they are perceived. A negative perception online can not only affect sales and investment offline, but can also deter potential employees from joining an organization, effectively crippling a business of both revenue and fresh talent.

The process of Reputation Monitoring is the automated internet scanning for target words or phrases, known as keywords. Once phrases are located, the web based application determines what is “positive” or “negative”. The results of all entries are made available to the client through a web-based interface, providing the author and location details so that the client can undertake any action against that person.